Freshest Fishing produces custom hand made soft plastic fishing lures and other associated fishing tackle. We use the best quality materials and molds from both local and international suppliers, but manufacture our final products right here in Australia - operating out of a small backyard workshop. FFT isn't about big scale manufacturing, we are small time, and just like to pour or inject whatever tickles our fancy on the day. Every soft plastic you’ll find here is hand made in small batches, and for this reason you'll probably notice that the colour ranges available on our lures will vary a lot and are often quite random! If you want something specific or a colour we regularly make, no problems - reach out and we'll make what you need. Otherwise we’ll just be mixing up what ever colours or crazy concoction has popped into mind - and if it isn't half bad (and we don't keep them all for ourselves), you'll see it pop up online!